Attention Modeling for Web Page Users

We are currently living in the information age. The technology that emerged as one of the primary sources for individuals to access information is the World Wide Web. The interface between information providers and users is a webpage. It is of utmost importance that the webpage is designed so users find it easy to locate information (a usable interface). The project aims to model web page usability in terms of 'visibility' — a measure of attention the user is expected to give to particular objects/regions on the web page. The visibility model ranks different objects/regions in terms of their visibility to a user. A visual output of the web page is produced where objects/regions are marked with different colors according to their visibility.