HomeEasy to StartB Tech Courses III-IVHS 205 : Business Economics

Introduction: definition, meaning, subject matter and scope of business economics; Demand analysis and forecasting: meaning, type of demand, determinants of demand; law of demand, demand function, elasticity of demand; Demand forecasting: meaning and purpose, methods of forecasting; Production and cost analysis: production function, production analysis, short-run and long-run; Concepts of costs, determination of cost, economies of scale; Pricing: determinants of price, market structure, pricing under different market structures, perfect competition, monopoly and monopolistic competition, pricing methods in practice; Capital budgeting:
meaning, evaluation of investment decisions, methods, structure of investment decisions and data needs.

Texts:

1. V. G. Mankar, Business Economics, Macmillan, 1999.

2. G. S. Gupta, Managerial Economics, Tata McGraw Hill Company Limited,
1998.

References:

1.  J. Dean, Managerial Economics, Prentice Hall of India Private Limited, 1951

2. V. L Mote, S. Paul and G. S. Gupta, Managerial Economics: Tata McGraw Hill, 1998.

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