Introduction: definition, meaning, subject matter and scope of business economics; Demand analysis and forecasting: meaning, type of demand, determinants of demand; law of demand, demand function, elasticity of demand; Demand forecasting: meaning and purpose, methods of forecasting; Production and cost analysis: production function, production analysis, short-run and long-run; Concepts of costs, determination of cost, economies of scale; Pricing: determinants of price, market structure, pricing under different market structures, perfect competition, monopoly and monopolistic competition, pricing methods in practice; Capital budgeting:
meaning, evaluation of investment decisions, methods, structure of investment decisions and data needs.
1. V. G. Mankar, Business Economics, Macmillan, 1999.
2. G. S. Gupta, Managerial Economics, Tata McGraw Hill Company Limited,
1. J. Dean, Managerial Economics, Prentice Hall of India Private Limited, 1951
2. V. L Mote, S. Paul and G. S. Gupta, Managerial Economics: Tata McGraw Hill, 1998.