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Course Structure and Syllabus of M.Des
Program |
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Semester – 1 |
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Code |
Subject |
L |
T/St |
P |
C |
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DD
501 |
Design
- An Introduction |
2 |
0 |
3 |
7 |
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DD
502 |
Visual
Design - Principles and Applications |
0 |
1 |
6 |
8 |
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DD
503 |
Ergonomics |
2 |
0 |
3 |
7 |
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DD
504 |
Design
Methods |
2 |
0 |
3 |
7 |
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Total |
6 |
1 |
15 |
29 |
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Semester
– 2
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Code |
Subject |
L |
T/St |
P |
C |
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DD
xxx |
Elective
I |
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DD
505 |
Form Studies |
0 |
2 |
3 |
7 |
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DD
508 |
Product
Design Prototyping and Advanced Manufacturing Processes (2 0 2 6) |
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DD
506 |
Graphic Design |
0 |
1 |
6 |
8 |
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DD
513 |
Lighting
Design (1 0 4 6) |
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DD
507 |
Design Project |
0 |
1 |
6 |
8 |
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ME
513 |
Mechatronics and Manufacturing
Automation (3 0 0 6) |
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ME
666 |
Plastics
Engineering (3 0 0 6) |
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DD/ME@ |
Elective 1 |
x |
x |
x |
6 |
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Total |
x |
x |
x |
29 |
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Summer
Project (Vacation) |
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PP/ NP |
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PP-Passed |
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NP
- Not Passed |
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Note: ME@ shall be out of ME 513 and ME 666 only.
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Semester
- 3 |
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Code |
Subject |
L |
T/St |
P |
C |
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DD
xxx |
Electives
2, 3, 4 and 5 |
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DD
xxx |
Elective
2 |
x |
x |
x |
6 |
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DD
601 |
Usability
Engineering (2 0 3 7) |
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DD
xxx |
Elective
3 |
x |
x |
x |
6 |
|
DD
704 |
Ergonomics
Research Techniques (1 2 0 6) |
|
DD
xxx |
Elective
4 |
x |
x |
x |
6 |
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DD
509 |
Interaction
Design (2 1 0 6) |
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DD
603 |
Thesis
Project (Phase I) |
0 |
2 |
4 |
8 |
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DD
512 |
New
Media Studies ( 1 2 0 6) |
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DD
606 |
Product
Detailing (2 0 4 8) |
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DD
604 |
Environment
and Experiential Design (2 0 3 7) |
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DD
706 |
Design
Semantics (3 0 0 6) |
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DD
511 |
Collaborative
Design Methods for New Product
Development (1 2 0 6) |
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DD
602 |
Systems
Analysis and Information Design (2 0 2 6) |
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DD
517 |
Automobile
Design (1 1 4 8) |
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Total |
x |
x |
x |
26 |
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DD
510 |
Creativity
Innovation and Design Management (3 0 0 6) |
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Semester
- 4 |
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Code |
Subject |
L |
T/St |
P |
C |
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ME
514 |
Computer Integrated Manufacturing
(3 0 0 6) |
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DD/ME#
|
Elective 5 |
x |
x |
x |
6 |
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ME
661 |
Computer Aided Engineering Design (3 0 0 6) |
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DD
605 |
Thesis
Project (Phase II) |
0 |
6 |
12 |
24 |
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Total |
x |
x |
x |
30 |
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GRAND
TOTAL |
x |
x |
x |
114 |
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Note: (a) ME# shall be out of ME 514 and ME 661 only.
(b) All Elective courses should have minimum 6(six) credits.
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Detailed Course Descriptions
Definition of Design.
Interrelationship of Design to Engineering, Architecture, Arts and Social
Sciences. Design as a creative professional career. Choices, Routes, Courses
and Specializations in the field of Design. Brief history of developments in
Design and Technology. Aesthetics, Ergonomic, Scientific and Engineering
considerations in Design, Design and Society. User centered considerations in
Design. Stages in the design processes. Case studies in Product,
Communication, Environment Designs. Design and
indigenous technology. Role of Design in creating the future. Status of
Design profession in India and worldwide. Assignments on understanding Design
as a discipline and profession. Studio sessions: Identification
and analysis of samples of good and bad design for sensitization to Design
quality/processes. Chronological studies for analysis of designed
objects/systems/environments and their eclectic evolution through technology
change. Simple exercises in
design creation/recreation through mock ups/montages/paste boards using
primary materials such as paper, board, wood etc. Texts / References: 1.
D. Norman, Design of Everyday Things, Currency
Books, New York, 1990. 2.
A. Forty, Objects of
Desire, Thames & Hudson, 1998. 3.
M. Droste, Bauhaus, Taschen, 1994. 4.
Joycelyn de Noblet Ed., Industrial Design – Reflections of a
Century, Thames and Hudson, 1993. 5.
R. Hollis, Concise History of Graphic Design,
Thames and Hudson, 1994. 6.
P. Sparke, Introduction to
Design and Culture in the 20th Century, Routledge,
1986. 7.
J. Guy, 20th Century Design, Thames
and Hudson, 1993. 8.
M.A. Muser and D.Macleon, Art and Visual Environment, MIT Press,
1996. 9.
M.N. Horenstein, Design
Concepts for Engineers, Prentice Hall UK, 2002. 10.
J.H. Earle, Engineering Design Graphics,
Addition Wesley, 2003. 11.
C.H. Flurscheim Ed., Industrial
Design in Engineering –a Marriage of Techniques, The
Design Council, 1983.
Study and exploration of visual elements - point, line,
form, shape, texture, colour. Study of visual
principles - balance, proportion, mass, unity, harmony, rhythm and variety. Spatial
and visual relationship in compositions. Gestalts laws of visual perception. Colour classification - Additive and Subtractive colour theories. Dimensions of colour
- Hue, Value, Saturation and Chroma and their
relationships. Colour dynamics and interaction of colour. Colour and Form
relationships. Aesthetic
application of colour. Exercises in free hand object drawing. Introduction to
free hand perspective drawing: Vanishing
points, Station Point. One-point perspective drawing and two-point perspective
drawing. Worms eye view and Ariel view. Rendering techniques with
different media: pen and ink, markers, pastels, thinners and paint on
different types of paper including white paper and toned paper. Gradation exercises using
textures, scribbling, stippling and shading techniques. Digital rendering:
exposure to image editing software. Texts/References: 1. R.W.
Gill, Manual of Rendering with Pen and Ink, Thames and Hudson, 1997. 2. J.
Bairstow, R. Barber, M. Kenny, Design Modelling - Visualising Ideas
in 2 Dimension and 3 Dimension, Hodder and Stoughton, 2005. 3. W.
Wong, Principles of Two-Dimensional Design, John Wiley and Sons, 1972. 4. J.
Itten, The Art of Colour, New York, VNR, 1973. 5. D.K
Francis, Design Drawing, John Wiley and Sons, 1998. 6. J.
Bowers, Introduction to Two- Dimensional Design: Understanding Form and
Function, John Wiley and Sons, 1999. 7. L.
Holtzschue, Understanding Colour:
An Introduction for Designer, 2nd Edition, John Wiley and
Sons, 2002. 8. H.G
Greet and R. Kostellow, Elements of Design and
the Structure of Visual Relationships, Architectural Press, New York,
2002.
Definition
of Ergonomics / Human Factors. Human capabilities and limitations in terms of
engineering. Anthropometrical, Physiological, Psycho-social considerations in
Ergonomics. Behavior, information processing and perception; Ergonomics
design methodology; Occupational safety and stress at workplace; Workstation
design; Furniture and Environment factors affecting human performance; Design
development and usability evaluation. Theory input follows relevant
demonstrations and assignments. Texts
/ References:
1.
J. Stranks, Health and
Safety at Work: Key Terms, Butterworth-Heinemann, 2003. 2.
P.W Jordan and W.S Green Ed., Pleasure with
Products: Beyond Usability, Taylor and Francis, London, 2002. 3.
W. Karwowski and W.S Marras, The
Occupational Ergonomics Handbook, CRC Press, New York, 1999. 4.
D. Chakrabarti, Indian
Anthropometric Dimensions for Ergonomic Design Practice, National
Institute of Design, Ahmedabad, 1997. 5.
G. Salvendy Ed., Handbook
of Human Factors and Ergonomics, John Wiley and Sons, 1997. 6.
C.D Wicknes, S.E Gordon and
Y. Liu, An Introduction to Human Factors
Engineering, Longman, New York, 1997. 7.
R.S Bridger, Introduction to Ergonomics,
McGraw-Hill Inc., 1995.
Introduction to the different
design methodologies in problem solving: perception of the problem; broad
based investigation; analytical techniques; synthesis and idea generation
techniques; their development into tangible design solutions and
communication of the same. Divergence: Methods of Exploring Design
situations; Literature searching, Interviewing
users, Questionnaires, Investigating User behavior, Data Assimilation.
Transformation: Methods of exploring problem structure; Interaction Matrix,
System Transformation, Innovation by Boundary Shifting, Functional
Innovation. Convergence: Methods of Evaluation; Checklists, Selecting
Criteria, Ranking and Weighing, Specification writing.
Case studies of simple
product or package design projects. Texts: 1.
C.J. Jones, Design Methods- Seeds of Human Futures,
Wiley–Interscience, 1989 References: 1.
B. Lawson, How Designer’s Think: The Design Process Demystified, Architectural Press,
1997. 2.
U. T. Karl
and S. D. Eppinger, Product Design and
Development, 3rd Ed., Tata McGraw Hill, 2004. 3.
C.H. Flurscheim Ed., Industrial
Design in Engineering –a Marriage of Techniques, The
Design Council, 1983. 4.
D. Norman, Design of Everyday Things, Currency
Books, New York, 1990. 5.
J. Nielsen, Usability
Engineering, Morgan Kaufmann, San Francisco, 1993.
Concept
of Form and Space. Form elements and their properties - Volume, Plane, Line, Point. Form: Dimensions, Proportions, 3-D Primary
Geometric Forms. Movement and Forces Relationships: Axis, Axial Movement,
Forces, Curves and their application in Form. Study of Form relationships –
Order, Joined Forms, Transitional Forms, Evolution of Form. Organization of
form – Spatial, Matrix. Static, Dynamic and Organic. Symmetry and
Asymmetry. Balance: Structural, Visual. Orientation of form: Direction,
Position. Overall Proportion. Considerations
of Colour, Pattern, Texture and Proportion in
products and product environments. Relating Form to Materials and Processes
of Manufacture. Use of Computers for Form generation. Free
hand representation of Form using orthographic drawing: Plan and Elevation,
Side-elevation. Isometric Drawing, Exploded views, Cutaway sections and Wire
frame models. Texts/
References:
Introduction
to Graphic design – elements, principles and their applications. Paper
sizes and formats, Folding and binding. Basics of
Typography, Grid systems, Identity Design. Logo design. Stationery design:
Visiting cards, Envelope design, Letterhead design. Label designs for product
packaging on paper and cardboards mock-ups. Design for Print media.
Introduction to Printing processes: Gravure, Screen, Offset and Digital
printing. Introduction to software packages for graphic design applications. TextS/References: 1.
B. Gordon and M. Gordon,
Complete Guide to Digital Graphic Design, Thames and Hudson, 2002. 2.
P. B. Meggs, Type and Image:The
Language of Graphic Design, VNR, 1992 3.
R. Carter and P. B. Meggs, Typographic Design: Form and Communication, John
Wiley and Sons, 2000.
Pre-requisites:
DD 504 This project would be based on application of Design
Methods outlined in Course DD 504. The
emphasis of the project is on individually planned design projects that
involve considerations of interactions with product / communication system,
wide range of requirements of different users and scope for visual, formal
and structural innovations. The project is supported by theoretical
information and assignments in the complementary nature of systematic and
creative thinking in the various stages of the design process and visual,
structural and functional analysis of design system. The outcome of the
project will be in the form of innovative and conceptual design proposal that
reflect the students understanding of the design process. These will be
developed and presented in the form of appropriate and tangible design
solutions including models, graphic solutions etc.
Pre-requisite:
Design Project Selection
of project . Literature review, Investigation and
exploratory studies of problem space including user studies to define the
design brief. Ideation and visualization applying concept generation techniques.
Evaluation techniques for concept selection. Documentation of the design
process and conclusion of Phase I with a submission of a report and
presentation of Design concepts.
Phase II of the project involves concept
refinement, detailing of the final design proposal including making of final
models / prototypes in appropriate format / medium that best communicate the
design. The final design is presented with suitable
documentation of the complete process with conclusions and an executive
summary in the form of a report that includes the complete project process,
concepts and final design proposal including making of final models /
prototypes in appropriate format / medium that best communicate the design. Detailed Description of Elective Courses:
DD 508 Product
Design Prototyping and Advanced Manufacturing Processes (2-0-2-6) Introduction to automation &
Computer Aided Design (CAD), Principles of Basic Computer Aided Design (CAD) and
Computer Aided Manufacturing (CAM). Hardware and graphics software in CAD.
CAD applications and integration with other software packages. Evolution of
Numerically Controlled (NC) machines and Computer Numerically Controlled
(CNC) machines, programming of CNC machine. Free form or generative
manufacturing processes (Rapid Prototyping). Working Principles of Rapid
Prototyping machines. Types of Rapid Prototyping machines with technology
employed. Applications of generative manufacturing processes (RP) including
bio-medical applications. Rapid Tooling (RT): Soft tooling, Vacuum casting,
Room temperature vulcanization (RTV). Input devices, Contact and non-contact
type digitizers such as Co-ordinate measuring machines, Laser and White light
scanners. Concept of Computer Integrated Manufacturing (CIM), Flexible
Manufacturing Systems (FMS), Computer Aided Production Planning (CAPP) and
Concurrent Engineering (CE). Product Modeling using CAD software and Rapid
Prototyping machine. Production using Rapid Tooling approach. Texts/References:
1.
D. Hearn and M. P. Baker, Computer Graphics,
Prentice-Hall of India, New Delhi, 1996. 2.
A. Ghosh, Rapid
Prototyping-A Brief Introduction, Affiliated East-West Press, New Delhi, 1997. 3.
B. Wang (Ed), Integrated Product, Process and
Enterprise Design, Chapman & Hall, London, 1997. 4. Edward, Interactive
Computer Graphics, Addison-Wesley Longman, 1997. 5. G. Bennett, (Ed.) Rapid
Prototyping and Tooling Research, Mechanical Engineering Publications,
London, 1995. 6. G. Bennett, (Ed.), Developments
in Rapid Prototyping and Tooling, Mechanical Engineering Publications,
London, 1997 DD 513 Lighting Design (1-0-4-6) Fundamental
concepts in lighting: colour measurement and
quantification; colour and light; lighting module;
natural and electric lighting in built environment. Lighting engineering: calculation of luminous flux and efficacy; point sources and lumen
and glare index calculations; maintained illuminance
and maintenance factor. Human factors: response of visual system and its
perceptual characteristics; visual tasks and performance; adaptation
levels; glare; nonvisual effects of light; daylighting. Lighting
effects: categories of lighting;
fixtures and flexibility; light sources; operating characteristics and
performance of luminaires and lamps (incandescent,
low pressure and high pressure discharge lamps, etc); selecting luminaires. Integrated
lighting design: luminaires, performance and
applications; lighting controls; properties and selection of luminaries;
strategies for lighting design and lighting simulation;
applications and case studies, including the integration of natural and
electric lighting. Successful
lighting schemes: assessing client requirements; control mechanisms;
detailing; hardwares and finishes. Lighting
design communication: drawings; reflected ceiling plans; wiring &
switching plans; specifications; professional presentation. Individualized lighting design
project to be carried out by each student. Texts/References: 1
T.P and D. Loe, The Design of Lighting, Taylor & Francis, 1998 2
N Baker, A Franchiotti
and K Steemers, Daylighting in Architecture: A European Reference Book, James and James,
1993 3
BICEPS
Module: Lighting and Energy Efficiency, Building Industry Coordinated Educational
Packages, Building Research Energy Conservation Support Unit (BRECSU),
Building Research Establishment, Garston, 1997 4
P R Boyce, Human Factors in Lighting, Applied Science Publishers, London,
1981 5
CIBSE,
Lighting Guide: LG10:1999 - Daylighting and Window
Design, The
Chartered Institution of Building Services Engineers, London, 1999 6
J Coaton and A M
Marsden, Lamps and Lighting, Edward
Arnold, London, 4th edition, 1997 7
R L Gregory, Eye and Brain: The Psychology of Seeing, Oxford University Press,
Oxford, 5th edition, 1998 8
J Lynes and L Bedocs, Lighting
People and Places: Electric Lighting for Buildings, Royal Institute of
British Architects, London, 1994 9
The
Society of Light and Lighting, Code for Lighting, The Chartered Institution of Building
Services Engineers, London, 2004 10. The
Society of Light and Lighting, Guide to Lighting, The Chartered Institution of Building
Services Engineers, London, 2004 DD 601 Usability Engineering (2-0-3-7)
User Centered design processes; User requirement analysis
and information collection, Contextual inquiry, Ethnographic observation;
scenarios and personas, protocol analysis. Usability in Product Design;
Product Safety and Liability. Interaction design; layout of controls for hand
held devices, instruments, appliances and machines. Cognitive issues in Human
-Computer Interaction (HCI); memory, organization, structure, knowledge
representation, and user interaction diagrams. Mental models; conceptual,
semantic, syntactic and lexical models. Graphic User Interface (GUI) design;
task analysis, navigation and information hierarchy. GUI design heuristics.
Rapid prototyping of GUIs. Usability testing and software issues. Laboratory component: Assignments in product safety audit, product
interface and
interaction design audits, Conceptual modeling of GUI.
Experiments in Usability testing involving formulation of testing matrix,
observations of user behavior, protocol analysis of user interactions with
handheld devices, instruments and consumer products. Texts / References: 1.
J. Nielsen, Usability
Engineering, Morgan Kaufmann, San Francisco, 1993. 2.
Preece, Rogers and Sharp, Interaction Design: Beyond Human
– Computer Interaction, John Wiley and Sons, Delhi, 2003.
7. W.
Green and P. Jordan, Human Factors in
Product Design, Taylor & Francis, London, 1999. DD 602 Systems Analysis And Information Design (2-2-0-6) Information Systems analysis; overview, User
information requirement studies and data gathering. Data Flow diagrams and
modeling languages such as UML. Relationship modeling. Processes specifications-
pseudo codes, structured representation, decision tables. Logical Database
design. Design for visual
presentation of information and interaction using software programs. Tutorials /
Studio Assignments: Case studies and assignments in
analysis and design of Information systems with emphasis on User requirement
gathering, User System specifications and User based modeling using object
oriented procedures. Wire frame modeling of screens. The assignments will emphasize the
role of a Designer in a systems team of a software group and how to
understand / interact with other software team members and their terminology
while designing user and enterprise oriented interfaces for Information
systems / products. Assignments will be knitted into a term project to be
submitted. Texts/References:
DD 704 Ergonomics Research Techniques
(1-2-0-6) General approach and methods of ergonomics research, A frame work and
context for ergonomics methodology, Methods of direct observation of
performance, Designing ergonomics studies and experiments, Basic ergonomics
methods and techniques, task analysis, assessment and design of physical
workplace. Texts/References: 1. G. Salvendy,
(edt), Handbook of Human factors and ergonomics,
John Wiley and Sons Inc. NY., 1997. 2. D. Chakrabarti,
Indian Anthropometric Dimensions for Ergonomics Design Practice, National Institute of Design, Ahmedabad, India, 1997. 3. ILO, Introduction to Work
Study; Universal Publishing Corporation, Mumbai, India, 1994. 4. R.J.Wilson
and E.N.Corlett, Evaluation of Human Work: A
Practical Ergonomics
Methodology, 2nd Ed.; Taylor and Francis Ltd., 1990. 5. S. Kumar and A. Mital, Electromyography in Ergonomics, Taylor
& Francis, London, 1996. 6. A. Mital,
A. Kilbom, & S. Kumar, Ergonomics Guidelines
and Problem Solving, Elsevier, NY., 2000. 7. C.R. Kothani,
Research Methodology-Methods and Techniques, Wiley Eastern, New Delhi,
India, 1985. 8. J. Lambart,
and D.A. Lambart, How to find Information in
Science and Technology, Clive Bingley Ltd., London, 1986. 8.
D. Das, Statistics in Biology and Psychology;
Academic Publishers, Calcutta, 1981. DD 509 Interaction
Design (2-1-0-6)
Basic concepts in Interaction Design. Interaction
Models – issues in man- machine interface, ergonomic considerations,
dialog. Paradigms for interaction – time sharing, Video display units,
Programming toolkits, Sensor based context aware interaction, Multi-modal
displays etc. Interaction Design Process: User focus; Scenarios; Navigation
Design; Screen Design and Layout; Iteration and Prototyping. Design:
Principles; Standards; Guidelines; Rules and Heuristics Principles. Design
Techniques: Scenario building; Personas, Brain Storming, Story Boarding, Wire
framing etc. Evaluation Techniques: Expert Analysis; Heuristic Evaluation;
Evaluation through User Participation. Case examples in Human computer
interaction. Texts and References: 1.
B. Shneiderman, Designining the User Interface: Strategies for
Effective Human-Computer Interaction, (3rd Ed.), Addison
Wesley, 2000. 2.
Preece, Rogers and Sharp, Interaction
Design: Beyond Human –Computer Interaction, John Wiley and Sons,
Delhi, 2003. 3.
A. Dix, J. Finlay, G.D Abowd
and R. Beale, Human Computer Interaction (3rd Ed.), Pearson
Education Ltd., 2004. 4.
W.O. Galitz, The Essential Guide to User Interface Design of
Interaction Design, John Wiley and Sons, 2002. DD 511
Collaborative Design Methods in New Product Development (1-2-0-6) Overview of Product Development practices in Industry. Marketing
function, design function and manufacturing function in product development.
Stages in New Product Development. New Product Planning and marketing.
Studies in User centric research – Evaluative approach and Generative
approach. Collaborative Design Methods. Requirement Capture through
Ethnography, Diaries, Shadowing, Immersion, Intercept and Observation
methods. Product Envisioning – brand building, brand profile and
product profile. Design and communication. Case study presentations in new
product development. Texts/References: 1.
M. Bruce and R. Cooper, Creative Product Design
– A Practical Guide to Requirement Capture Management, John Wiley
and Sons, 2000. 2.
S.A.R Scrivner, L.J Ball and
A. Woodcock (Eds.), Colloborative Design,
Springer Verlag, London, 2000. 3.
J.J Christopher., Design Methods- Seeds of Human
Futures, Wiley–Interscience,1989. 4.
K.T. Ulrich and S.D Eppinger,
Product Design and Development, Tata Mcgraw
Hill, 3rd Ed., 2004 DD 512 New
Media Studies (1-2-0-6)
Study of History of modern visual and media cultures. Conventions and
techniques of old media: rectangular frame, mobile viewpoint and montage.
Relationship between language of multimedia and nineteenth century
pro-cinematic cultural forms; Functions of screen, mobile camera, and montage
in new media as compared to cinema; Theory of Cultural Interfaces. Study of Principles of New Media. Discrete representation, Numerical
representation, Automation, Variability. Concept of new media object.
Changing relationship of representation. Database as genre of new media.
Logic of remediation. Concept of digital dialectic. Digital Cinema and the
history of
moving Image. The new language of cinema. Forms of new media:
Installations, Sound art, Net art. Free software movement and open source.
New media art installation and cross-media practice. Media art as inter-communicative
process. Interactivity and interface: Models of interactive systems.
Computation as expressive medium. Aspects of Tactical Media. The Cyborg Manifesto. Texts/References:1. R. Grusin, J. D. Bolter, Remediation: Understanding New Media, MIT Press, 2000. 2. L. Manovich, The Language of New Media, MIT Press, 2001. 3. P. Lunenfeld (Ed.), The Digital Dialectic: New Essays on New Media, MIT Press, 1999. 4. Noah Wardrip-Fruin, N. Montfort (Eds.), The New Media Reader, MIT Press, 2003. 5. M. Hansen, New Philosophy for New Media, MIT Press, 2004.6. J. Thackara, In the Bubble – Designing in a complex World, Prentice Hall India, 2005. DD 706 Design
Semantics
(3-0-0-6)
Introduction to Semantics and Semiotics;
Communication theories, Semantic perception and constructs in Design. Emotion
as a semantic construct in Design, Affective components in computing, products and visuals. Interactive
experience and
cognation , Flow and the semantics of experiential designs. Semantic analysis
of design classics- case studies.
Hedonism – Pleasure as a semantic construct in Design.
Predictive models in semantics – Fuzzy based modeling. Semantic transfer in conceptualization
and visualization. Indian aesthetics and semantics – cultural and
ethnographical issues. Texts/References: 1.
D. Norman, The Design of
Everyday Things, MIT Press, London, 1982. 2.
Dalgleish and Power (Ed.), Handbook
of Cognition and Emotions, Wiley, 1992. 3.
G. Chen, Fuzzy
Logic in Data Modeling: Semantic Constraints and Database design, Kluwer Academic Publishers, 1998. 4.
H. Sanoff, Visual Reasearch
Methods in Design, Van Nostrand Reinhold, 1991. 5. M. Csikszentmihalyi, Flow
– the Psychology of Optimal Experience, Harper Row Publications,
1990. 6. F. Palmer, Sematics, Cambridge University Press, 1996. 7. P. Patnaik, Rasa in
Aesthetics, DK Print World, 1997. DD
606 Product Detailing (2-0-4-8)
Batch production and mass production of products.
Technical considerations of internal subsystems of a product and their
influence on product detailing. Selection of natural, synthetic and manmade
materials and their processes for detailing products for manufacture.
Detailing mechanisms for foldable, stackable and collapsible considerations
of the product. Design detailing of components vis-à-vis
considerations of manufacture, maintenance and assembly. Detailing of
products to be manufactured in Plastics. Component design of electronic
products. Detailing for conditions of use including knock-down systems and
its joinery. Usability and Ergonomic issues in product detailing. Design
assignments on detailing of a given product component. Texts / References:1. J.M. Gordon Jr., Industrial Design of Plastics Products, John Wiley and Sons, 2003.2. J. Lesko, Materials and Manufacturing Guide: Industrial Design, John Wiley and Sons Inc., 20033. J.D. Beadle (Ed.), Plastic Forming, MacMillan Press, 1971.4. G. Boothroyd, Product Design for Manufacture and Assembly, 2nd Edition, Marcel Dekker Inc., 2002.5. J.W. Priest, S. M. Jose, Product Development for Manufacturing, Marcel Dekker Inc., 2001DD 604 Environment
and Experiential Design (2- 0- 3-
7) Comparative study of natural and artificial
environments; Universal Designing approach to the built environments.
Experiential issues of
scale, senses, flow, space and time. Sustainability issues;
materials, construction practices, recycling. Human factors Issues; Cognitive and
social engineering issues. Accessibility, Health and Safety factors - air,
light & sound quality. Case studies in public, urban and rural space
usage, commercial spaces, retail environments. Specifying and visualizing
exhibitions, events, theme parks, commercial and living interiors and
entertainment zones. Design
assignments in conceptualization of environments of the future
including generating specifications for user centered, sustainable and
pleasurable environments using computer aided simulations and physical models
along with environmental audit document. Texts / References: 1.
T. E Graedd and B. R. Allenby, Design for Environment, Prentice Hall, New Jersey, 1996. 2.
G. Batter and C. McCarthy, Sustainable Ecosystem and Built Environment, Wiley, Sussex, 2001. 3.
D. Mackenzie, Green Design – Design for the Environment, Laurence King 4.
Publishers, London, 1997. 5.
P. Tregenza and D. Loe, The Design of
Lighting, Spoon Press, London, 2004. 6.
P. Knox and P. Ozoline (Ed.),
Design Professionals and the Built
environment- An Introduction, Wiley, Sussex, 2000. 7.
B. Edwards (Ed), Green
Buildings Pay, Spon Press, London, 1998. 8.
J. H. Siedle, Barrier Free Design – A Manual for
Building Designers and Managers,
Architectural Press, Oxford, 1996. DD 517 Automobile Design (1-1-4-8) Introduction to Automobile Design and its
Principle of Operation. A brief history of automobiles; from Coach building
to Mass Production. Automobile Types and Configurations. Automobile
Construction and Architecture. Trends and Developments. Understanding Design and Form. Automobile Design process. Concept
to Realization. Automobile
Packaging. Automobile Aerodynamics and Form. Automobile Styling. Brand Styles
and Values. Styling Trends. Concept Sketching and Presentation. Skills and
Tools. Design Practices in the Industry. New Materials and Processes for
green automobile design. Automobile Design Process- (For Automobile Design Assignment) - Automobile Product Planning.
Product Brief, User Study, Concept Generation, Concept Presentation, Theme
Selection, Rendering, Tape Drawing, 3 Dimensional virtual prototyping,
modeling and simulation for visualisation using CAD
software for automobile design like Alias. Design Evaluation. Text/References:
DD 510 Creativity, Innovation and
Design Management.
(3-0-0-6)
Creative thinking phenomena, Brain lateralisation, Creativity techniques and tools; Brain
storming, TRIZ, Imagery visualization, Morphological analysis of ideas. Creativity,
Innovation and its management. Team building, interpersonal relationship and
conflict resolution. Innovation and Invention in Design and Engineering.
Design as a strategic tool in the corporate sector. Case studies in Event,
Brand, Advertisement and Product management. Introduction to marketing and
consumer behavior. Professional practice, contracts, fees, negotiations,
ethics and public relations. Project planning. IPR issues in Design. Texts/References: 1.
M. Okley ed., Design
Management – A Handbook of Issues and Methods, Blackwell, 1998. 2.
B.L. Wadehra, Patents and
Trademarks, Copyrights, Designs and Geographical Indications; Universal
Law Publishers, New Delhi,1996. 3.
S.A Chunawalla, Project
Management, Himalaya Publishers, Mumbai, 2002. 4.
T. Harrison, Product Managers Handbook, Wheeler
Publications, 1994. 5.
A. David A., Building Strong Brands, New York:
The Free Press, 1996. 6.
G.T. Renshaw, Market
Liberalization, Equity and Development, New Delhi: OUP, 1989 7.
H. Petroski, Invention by
Design, Universities Press (India), 2000. 8.
E. D. Bono, Serious Creativity, Indus Harper
Collins Publishers India, 1992. 9.
M. French, Invention and Evolution - Design in
Nature and Engineering, Cambridge University Press, 1994. 10.
N. Cross, Engineering Design Methods - Strategies
for Product Design, John Wiley and Sons, England, 1994. 11.
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