Foreign Faculty: Prof. Holli A. Semetko, USA .
Host Faculty: Dr Pahi Saikia, IIT Guwahati .

Course Duration: 16 May 2016 to 20 May 2016
Venue: E-class room, Centre for Educational Technology (CET), IIT Guwahati

Shortlisted Participants New

List of shortlisted participants can be found at here

Course Registration New

For course fee and registration, please fill up the this form .

On the starting day of the GIAN course, following details will have to be provided to the course coordinator:

  • Participant's photographs

  • Participant's nationality

  • Participant's Passport/Aadhaar/PAN No

  • Course enrollment number with details of the Course Code
  • Course Overview

    Modern campaigning has been upended over the past decade by advances in media technology on a magnitude not seen since the arrival of television in the mid-20th century. Campaigns of all sorts are impacted by new mobile technology - political, governmental, NGO and corporate. This course focuses on the challenges and opportunities for election campaign research with examples from country and institutional contexts in the Americas, Europe and India. This graduate-level course provides an overview of key concepts, research designs, and methods used to advance research on influence in past, present and likely future campaign contexts. Students will receive an extensive bibliography of key readings on election campaign research, some of which will be assigned. Students will complete the course having learned about the evolution of:

  • Country and institutional contexts for campaign research: media and political systems. Cases and examples from the Americas, Europe & India

  • Media effects research in election campaigns from early modern (post-World War II) to the present day

  • Research designs to investigate key concepts in media effects research: agenda-setting, priming, framing

  • Research designs and methods used to investigate key concepts in election research: public opinion, information content, campaign mobilization and party support

  • Country cases and examples from the Americas, Europe, India
  • Course details




    Lecture 1: May 16, 10-11 AM

    Introduction: Review course objectives, assignments. Strategic communication campaigns and elections

    Lecture 2: May 16, 11.30-12.30

    2. Institutional and National Contexts

    Lecture 3: May 17, 10-11 AM

    3. Media Evolution & Influence

    Lecture 4: May 17, 11.30-12.30 AM

    4. Agenda-setting, Priming & Framing

    Lecture 5: May 18, 10-11 AM

    5. Research Design: Surveys, Experiments, Content, Sentiment

    Lecture 6: May 18, 11.30-12.30

    6. History of Election Research in India: Ethnography & Forecasting

    Lecture 7: May 19, 10-11 AM

    7. India's Diversity and Campaigning Contexts

    Lecture 8: May 19, 11.30-12.30

    8. Mobilization and Party Support: Election Studies in Comparative Perspective;

    Lecture 9: May 20, 10-11 AM

    9. Evolving Digital Media and Election Studies

    Lecture 10: May 20, 11.30-12.30

    10. Future Campaign Research: Internet Driven Advances

    All days: 11 - 11.30 AM

    Discussion and Assignments

    Participation and fees


    You should attend if

    á       You are a business executive, administrative officer from a government or private organization.

    á       You are a student (preferably doctoral or masters), researcher or a faculty member at an academic or a technical institution


    The participation fees for taking the course are as follows:

    (A)   Participants from foreign countries: US $ 200

    (B)   Participants from Industry Organizations: Rs 10000/-

    (C)   Faculty members from academic institutions: Rs 5000/-

    (D)   Students/Researchers from academic and research institutions: Rs 1000/-[student registration fee is refundable]

    The above fee includes all Lecture Notes/video- learning material preparation, computer use for tutorials and assignments, laboratory equipment usage charges, 24-hour free internet facility. Food, transport and accommodation of course participants will be borne by the individual course participants themselves.

    Online portal registration fee of Rs. 500/- (non-refundable) is separate.

    Accommodation New

    All the participants will be accommodated in the boys and girls hostels on payment basis. The hostel rooms will be for single occupancy and bedding etc will be provided on payment basis. The average cost for hostel accommodation is about Rs 500/- per day which includes the cost for basis lunch, dinner and breakfast menu.

    Few Guest House rooms will be available for the participants and these rooms will be allotted to the faculty members on twin sharing and first-come first-serve basis. Guests will be paying their own accommodation and food charges in the Guest House. The cost of accommodation and food in the Guest House is approximately Rs 1000/- per person per night.

    Once you arrive at the institute, please inform the security at the gate that you will be going either to the guest house or the respective hostels and please check in directly. The updated list for accommodation will be linked from this page shortly.

    Other important information

    Reading materials will be made available during the course.

    How to reach IIT GuwahatiNew

    Indian Institute of Technology Guwahati is located just on the outskirts of the city of Guwahati and is well connected to other parts of the country by road, rail or air. It is around 20 km from the heart of the city and around 40 min drive from the airport. To reach the institute from the city, there is an Institute bus service that runs regularly to and from the city. The following map (not to the scale) shows the relative location of the IIT Guwahati campus from both the airport and the train station.
    LBNE Detector
    If you are arriving by train, you can take either the institute bus, a taxi or an auto-rikshaw from the train station. The bus stop for the institute bus is at a walking distance from the railway station. The institute bus timing can be found here .

    If you are arriving by flight, the best way to reach IIT Guwahati is by taking a pre-paid taxi from the airport. Radio taxi service is also available from the airport to IIT Guwahati. Please call 0361-222-2233 to book a "Prime Cab" or call 0361-222-8888 to book a My Taxi . If you prefer a radio cab, it is adviseable to reserve one before arrival in Guwahati. The following map will be helpful to locate the conference center, the guest house and the Centre for Educational Technology at IIT Guwahati
    LBNE Detector


    Assam Tourism official website has valuable information if you would like to explore the city and Assam as a tourist.

    For additional information please feel free to contact me at

    Pahi Saikia
    Last modified: Monday, May 2 20:52:23 IST 2016